Saturday 15 October 2011

Social Media Buzz

Has anyone ever noticed that social media loves the colour blue? Facebook, Twitter, LinkedIn and even Skype have logos that are a shade of blue. It makes you wonder, why didn't any one of them want to stand out from the crowd? What is it with the blue?

I also sometimes ponder on how we all communicated before social media? Although Twitter has vastly become the latest 'must do' thing, my social media obsession began with Facebook. I did have a slight affair with MySpace but soon migrated with the other billion people to Facebook and boy how it changed my life.

It is not only easier to connect with overseas acquaintances (not to mention everyone else) but we are able to keep up with 'friends'' lives like never before with to the minute updates. I read an article lately outlining why it is harder to 'break-up' with your partner when you are connected on Facebook - it is simply more public and therefore more people are aware. You are forced to deal with hundreds of people at once - as soon as the 'single' button is pushed or the 'in a relationship' status is taken down. I have refrained from putting this information on Facebook for that exact reason. 

At a recent networking function I was given some advice...stay in the realm of the web. It shows you are up with recent developments, are aware of current news and affairs and participate in communication 2.0 (or is it 3.0? If it isn't, I am sure it is already on the way). I was told to continually 'Tweet' and read as much as I can. I drunk this advice up as I strive to continuously learn.

Something I have learnt over the past year....

If you have the drive to continuously learn and implement, you should eventually see the results.

This is the future of communications, something our field needs to be one step ahead of!

Favourite hash tag of the week: #PRgraduates

Monday 10 October 2011

On the Home Stretch

I am back at uni and I feel as if the fast forward button has been pressed on me! I am inundated with assignments, weekly questions and end of year major assignments. Every waking minute is spent on homework. I am pushing through, taking it one step at a time.

Another part of my life is being a part of the Intercomm committee (Public Relations Institute of Australia's young practitioners group). We regularly organise events to encourage young/new practitioners to engage with our profession. On Tuesday the 11th of October we are holding our last event of the year, featuring the winners of PRIA's Golden Target Awards. I am excited to listen and learn from some stars of our industry as I aim to continuously learn and strive to better myself.

I encourage all people in the industry to come along to Intercomm or PRIA events as networking is so important to build relationships and your personal brand - get your name out there!

In other news...university is slowly drawing to an end. This is both daunting and exciting. In the last week, I have been asked to do some freelance writing work which I accepted as I like to challenge myself. It has given me a taste of the working world. I hope to continue this as I enjoy writing, while I also hope to find a position where I can apply my PR theory and practice to real world PR.

Seven weeks and counting!

Tuesday 27 September 2011

Holidays, Graduations & Grand Final

I am still on holidays and although I am using the time somewhat for study, I am also resting and loving it! I am trying to get a head start on assignments because trial and error has taught me that if I don't, I stress myself out way too much. I learnt this last year when I found myself overcome with stress when I had more to do than I knew how.

I attended my partner's graduation on Monday. It was exciting for me to see the graduates in their cap and gowns. It really was a grand occasion. I wish I could fast-forward to my graduation early next year but only hard work and dedication will ensure that day comes. Finishing a degree is a proud moment. It also makes me realise that we (myself and friends) are blessed to have such a high level of education and head start into the working world. I consider myself very lucky.

On another note, it is grand final week and many people are organising barbecues or gatherings to watch all the action. I am part of the majority that love the footy. I think this is because I have had football in my family since before I was born. My father, brothers, grandfather, uncle and cousin have all played football, some excelling in their achievements. I am therefore very excited about this weekend and all that goes with it.

I hope everyone has a great weekend, whether you are a football fan or not. I saw a quite humorous group on Facebook relating to the grand final that some might appreciate. "It is not Collingwood V Geelong, it is Collingwood V the rest of Australia!"

Monday 19 September 2011

Dealing with all that is university!

Hi everyone,



My name is Georgia and I am in my final semester of university EVER! I am studying a Bachelor of Public Relations, sub-majoring in communication and media management.

To be honest, in high school I just wanted to sing! It wasn't just a dream, I took lessons, sang in the choir and completed music courses up until and including year 12. The down side was that I wasn't very good at the theory and music at university placed huge importance on it. I sing all the time in my daily life and would one day maybe give it a go but in the mean time, I have found an area of work that drives me to continuously learn and better myself - communications.

When thinking about studying PR, I was told, "yeah, you'd be good at that," when I'm sure they didn't really know what PR was and looking back - neither did I.  I did go forward with it and it was not until last year (second year PR) that I developed a drive that has taken me well into my final semester with an enthusiasm that can only be explained by loving what I am doing.

In the final semester of this course, students partake in a three week full time (or equivalent) placement. I was lucky enough to complete mine at Adelaide Football Club (AFC) and loved every minute of it. During my time there I gained valuable skills in media liaising, event preparation and especially writing! I interacted with staff, players and fans in one on one situations and documented my experiences for a journal and portfolio to be marked at the end of the semester. This experience has given me a excitement to finish university to the best of my ability and enter the work force asap. I hope to work at AFC again.




Now that the internship is over, it is time to focus on the six subjects I have left to complete my degree. Being that full time study is four subjects, you can see why I need to master the art of time management and work/life balance to maintain a healthy lifestyle.  Study is my number one priority which I balance with running and other forms of fitness. It helps release my frustrations and clear my head (not to mention balancing out all the chocolate I eat).

I am currently on uni holidays for two weeks before heading back to finish the last five weeks of my uni life. I am writing this blog as I have found a friendship with words that allow me to blurt out what is in my head and help me organise all that is on my mind. I very much enjoy writing (creatively and professionally) and have found that my degree has assisted me greatly in developing my writing skills.

I hope to continuously learn through my working life and soak up as much knowledge as I can to become an agent for change in this profession and educate people on the basics of what PR is and how hard we work.

To all the uni students out there....enjoy these two weeks!